Tomorrow we are having a bonus seminar. The speaker is Benedetta Crisafulli (Birkbeck, University of London), who is presently enrolled as visiting professor @DSEA and teaching 14 hours in the Advanced Marketing course (master course in Business Administration).
On Wednesday 4 December at 11.15 am in Room 45 (via Bassi 1) she will present the paper “To Adopt or Not an Autonomous Car? Exploring Consumers’ Wellbeing and Extended-Self Considerations“, joint with Dr Radu Dimitriu @ Trinity College Dublin and Dr Rodrigo Guesalaga @ Pontificia Catholic University of Chile.
Abstract:
Investments in autonomous cars are fast growing. Yet, as of today, there is uncertainty concerning the likely adoption of such vehicles. Such uncertainty is compounded by negative episodes influencing public opinion, such as the death of three Tesla drivers due to the Autopilot driver-assistance system failing to react to hazards. Integrating the means-end chain and extended self theories, we explore the holistic drivers behind the likely adoption of autonomous cars among prospective adopters, and the linkages with well-being and self-expression considerations.
The participation is not compulsory.
Advanced Marketing 