Available now in the “Documents” section.
Month: January 2017
Congrats!
Today was the last day of the Advanced Marketing course, academic year 2016-2017, and the third day of groupwork presentations by attendee students. I’m particularly proud of my students’ work, which explored the market potential of a new app: the Augmented Traveler. One of the co-founder, Bruce Benson, has flown directly from Los Angeles in order to listen to the presentations. He was enthusiastic about the results, which will be incorporated in the next development stages of the app.
Three short videos to remind you of this adventure:
I wish to express my gratitude to Serena Pasqualetto, Laura Carsillo and Roberta Apa for collaborating with me during this fall semester.
And…thanks Bruce for giving my students the opportunity to work on a real marketing campaign!
Advanced Marketing 